timberland school shoes Eli Manning lifts Odell Beckham
Was it the best commercial of the night?
NBC broadcast of the Super Bowl the year biggest television event included a commercial from the NFL featuring Eli Manning lifting Odell Beckham, Jr. during a Dancing tribute.
Some people turned the TV set off and on, thinking the set had malfunctioned. Others changed the channel to troubleshoot. And others checked social media to see if it had happened to everyone.
Yes, it did. The blackout was seen in homes across the country in front of an estimated 100 million people.
At first, NBC spokespeople said they were scrambling to find out what happened.
About a half an hour after the blackout, an NBC Sports spokesperson had an answer.
had a brief equipment failure that we quickly resolved. No game action or commercial time were missed, the spokesperson said.
The statement was designed to squelch speculation that NBC had lost millions of dollars by misfiring an ad.
Each 30 second spot during the four quarters of the game cost about $5 million, according to NBC executives.
By saying no time was missed, NBC might be indicating that network promos were supposed to air during the blackout time.
But the network didn immediately respond to follow up questions on Sunday night.
is the best ad yet, the Washington Post Philip Bump tweeted.
Josh Greenman of the New York Daily News asked, there really a commercial for anticommercialism? State contributor Mickey White joked: coming this Spring on NBC. any case, the twitterers who said they suspected a North Korean missile attack or a crippling hacker strike can rest easy.