timberland junior Engineering Firm Rebrands f
“We have established a new corporate identity and strategic brand presence for our company that more clearly defines who we are and what we do,” said Troy N. Triphahn, chief operating officer of the WT Group. “As a company with a broad portfolio of services, our vision is to provide the marketplace with a clear view of the full range of capabilities we provide to clients here in the Chicago area and across the country.”For nearly half a century, the WT Group has delivered a growing portfolio of engineering, design and consulting services through a series of entrepreneurial adventures, including Innovative Aquatic Design, Corporate Design and Development Group, Recreation Accessibility Group and Pratum Construction. These divisions retained logos separate from W T Engineering, building on their individual reputations in the market. Today, the launch of the new WT Group name, logo, integrated corporate identity program and redesigned website represents the first major rebranding in the history of the organization, bringing all of WT Group business units together under a unified, corporate umbrella.With a corporate name and branding system incorporating a distinctive bold logo and color scheme, the WT Group is positioned as a forward looking organization committed to serving businesses and municipalities facing challenging engineering and design agendas.”Along with the rollout of our new brand identity, we launched a totally redesigned WT Group website,” Triphahn said. “We wanted to provide our clients and visitors with a view of the WT Group and everything we do that fully encompasses what our organization stands for and what our capabilities are today.” The site details the diverse industries served and solutions provided by the firm in addition to a detailed project portfolio and other business information.The new website, brand and corporate identity were recently introduced to the entire WT Group team by Triphahn and other members of the organization senior management team. Supporting the brand rollout is the WT Group value statement: “Engineering with Precision, Pace and Passion.”In addition to the firm presence as a major provider of engineering and design services, Triphahn noted that one of the WT Group core values is its commitment to giving back to the community. The company charitable arm, the WT Foundation, actively promotes the development of new talent in the field of engineering through educational assistance and scholarships to prospective engineering students. Scholarships are given each year to a graduating senior pursuing a college degree in engineering from the local high school district. The WT Foundation also grants scholarships to a child of a WT Group employee.In addition, the WT Group supports the Children Advocacy Center of North Northwest Cook County, which exists to provide multidisciplinary approaches to severe physical and child sexual abuse cases. Another local organization allied with the WT Group is Friends of HE Parks, the charitable arm of the Hoffman Estates Park District. The agency provides a variety of village parks, facilities and recreational opportunities for families of all income levels.”Community involvement is as much a part of the WT Group DNA as our focus on delivering premier engineering and consulting services,” said Triphahn.