timberland boots pink Diplomats meet on Iran deal as Trump stays mum on decision

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President Donald Trump has determined how he wants to approach the Iran nuclear deal which he has called the worst agreement ever negotiated by the United States but has not told even his top national security advisers what his decision is.

Secretary of State Rex Tillerson said Wednesday that Trump had not informed him or others in the administration about his decision and had refused to share it with British Prime Minister Theresa May when she asked him about it.

Tillerson said he had been surprised when Trump publicly announced he had reached a decision. The secretary told reporters it would now take some time to prepare to implement the decisions. He gave no hint as to the direction Trump would take, but repeated the president long standing position that the deal does not address troubling non nuclear behaviour despite the hopes of those who negotiated it.

Tillerson spoke to reporters following a meeting of the parties to the nuclear deal, including Iranian Foreign Minister Mohammad Javad Zarif.

European Union foreign policy chief Federica Mogherini, who hosted the meeting, said all parties to the accord including Tillerson agreed it working and is delivering for its purpose. did not dispute Mogherini characterization but said that while Iran might be meeting its obligations to the letter of the deal, it is violating its spirit.

the technical aspects have (been met), but in the broader context the aspiration has not, Tillerson said. nuclear watchdog, the International Atomic Energy Agency, to confirm that Iran is in technical compliance with the agreement. he said the Trump administration was determined to address the flaws in the deal, the most serious of which are so called provisions that allow Iran to resume some aspects of its nuclear program after certain periods of time. Those provisions relate to enriching uranium to levels near those needed to produce the fuel for a nuclear weapon, as well as other activities that limit Iran atomic capabilities at various sites.

can almost set the countdown clock to Iran resuming its nuclear activities, Tillerson said. and its allies are being threatened directly by a nuclear armed North Korea.

In her comments, Mogherini also alluded to North Korea, but made the opposite argument, saying international community cannot afford to dismantle an agreement that is working. Mogherini declined to say whether Tillerson had pledged to remain committed to the deal,
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but said the European Union is committed to preserving it. complaints about Iran troublesome non nuclear activities should be discussed in a different forum. Security Council chambers followed two days of increasingly hostile rhetoric between Trump and Iranian President Hassan Rouhani, as well as Trump surprise announcement about a decision on the nuclear deal. General Assembly. Trump withering critique Tuesday included an accusation that Iran government a corrupt dictatorship behind the false guise of a democracy, while ruthlessly repressing its people and exploiting the limits of the nuclear deal.

cannot let a murderous regime continue these destabilizing activities while building dangerous missiles, Trump said. we cannot abide by an agreement if it provides cover for the eventual construction of a nuclear program. speech. Addressing the General Assembly on Wednesday, Rouhani said his country won be the first to violate the nuclear agreement, it will respond decisively to its violation by any party. In a dismissive jab at Trump he said, will be a great pity if this agreement were to be destroyed by rogue newcomers to the world of politics. administration only destroys its own credibility and undermines international confidence in negotiating with it or accepting its word or promise, Rouhani said. That echoes criticism even some of America allies have levelled at a time when the United States hopes to draw North Korea into a negotiation over its rapidly expanding nuclear arsenal.

Rouhani then told reporters at a news conference that the Iranian people are waiting for an apology from Trump for his offensive rhetoric and baseless allegations. He said Trump is seeking excuse to pull out of the nuclear deal and it would be a of time for him to meet the president. sanctions on Iran and its international trading partners. pullout by restarting nuclear activities that could take them closer to bomb making capability.

It wasn clear if Trump had made a final decision to leave or stick with the Iran deal. On several other issues over his presidency, he has teased reporters with the idea that a major verdict might be imminent, only to delay announcements for weeks or months. Trump must next certify by Oct. 15 if Iran is complying with the deal, and officials have said Trump may use that occasion to declare Iran in violation. was no yelling and we didn throw shoes at one another, he said. was not an angry tone at all, it was a very, very matter of fact exchange about how we see this deal very differently. year ago, such a get together would have been considered routine as nations strove to implement an agreement that curtailed Iran nuclear activity in exchange for an end to various oil, trade and financial restrictions on the country. In the current environment,
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it is anything but ordinary.

timberland boating shoes DiPietro tells Canada to win world juniors after being cut from team

timberland boot company uk DiPietro tells Canada to win world juniors after being cut from team

ST. CATHARINES, Ont. Goalie Michael DiPietro gave some parting advice to the Canadian junior national team after learning he’d been cut: go win it all.

A visibly upset DiPietro spoke to media on Friday minutes after learning he was one of five players being released from Canada’s junior selection camp as Hockey Canada finalized its 22 man roster for the upcoming world championship.

“Not something you expect coming into camp but I respect their decision,” said DiPietro with tears in his eyes. “I wish them all the best. I told them they’re going to win gold. They don’t look good with silver around their necks anyway.”

Forwards Tanner Kaspick and Nick Suzuki were also released, as were defencemen Josh Mahura and Mario Ferraro.

DiPietro was a favourite to make the team entering camp after winning the Memorial Cup with the Windsor Spitfires last season. He has a 2.67 goals against average and a .917 save percentage through 26 games this season.

Carter Hart (Everett) is the presumptive starting goaltender after helping Canada’s junior team to a silver medal last year. Colton Point (Colgate University) will be the other goalie.

DiPietro, who is 18, will be eligible again next year and hopes to learn from the disappointment of being cut.

“This is something I’m not really used to,” said DiPietro in the lobby of the team’s hotel. “I’ll definitely learn from it and hopefully use it as motivation next year.”

Head coach Dominique Ducharme says that cutting players especially the final five cuts is the hardest part of his job.

“Always difficult. Always difficult,” said Ducharme. “But it’s part of the job and we’re going to build the best possible team.”

Hart is one of seven players returning from last year’s team. He’s joined by defencemen Jake Bean (Calgary), Kale Clague (Brandon) and Dante Fabbro (Boston University) and forwards Dillon Dube (Kelowna), Michael McLeod (Mississauga) and Taylor Raddysh (Erie).

Defenceman Victor Mete, who was loaned to Hockey Canada for the world juniors by the Montreal Canadiens on Monday, joins Bean, Clague and Fabbro on the blue line. Cal Foote (Kelowna), Cale Makar (University of Massachusetts) and Conor Timmins (Sault Ste. Marie) round out the defence.

Also making the team at forward are OHL leading scorer Jordan Kyrou (Sarnia), last year’s WHL player of the year Sam Steel (Regina), Tyler Steenbergen (Swift Current), Alex Formenton (London), Jonah Gadjovich (Owen Sound), Brett Howden (Moose Jaw), Boris Katchouk (Sault Ste. Marie), Robert Thomas (London), Drake Batherson (Cape Breton) and Maxime Comtois (Victoriaville).
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timberland moccasin shoes Dion joue au mannequin pour Vogue

timberland songs Dion joue au mannequin pour Vogue

Cline Dion lors de la sance photo Photo : Capture d’cran VogueLe magazine Vogue vient de dvoiler des vidos d’une sance photo ralise avec Cline Dion. Ces photos avaient dclench de nombreuses ractions sur les rseaux sociaux et une srie de dtournements humoristiques.Radio Canada avec VogueLa vido de deux minutes montre la diva qubcoise dans les coulisses d’une sance photo pour diffrents vtements de haute couture. Les photos ont t prises Paris. D’autres vidos ont t publies sur le compte Instagram du magazine.Much like the title of Celine Dion’s hit francophone album, Encore un Soir, Chanel’s many petaled evening look holds all the intrigue of a romantic night out in Paris. And in shades of dusky pink and blue, the haute couture ensemble is touched with the same dreamy palette as a sunset on the River Seine. Un joli serre livres, ma foi. Aprs avoir chang de styliste l’an dernier, la chanteuse qubcoise se permet des tenues diffrentes qui ne font pas l’unanimit. Elle a galement pos nue pour Vogue Paris.Here’s a little naked fact to ponder while Celine Dion changes looks between shows: for the past five years she has worn haute couture near exclusively for her own performances (in Las Vegas and on her current “mini tour” of Europe). She performs a minimum two hours a night, five or six nights a week, dancing and curtseying and generally gesticulating sans abandon, in handmade, hand beaded delicacies designed solely to walk a catwalk or a carpet (and often with handlers). For Celine’s orders, the houses send teams to Nevada for typically three fittings, before the garments are ultimately finished in her local, private atelier. Everyone, basically. In Vegas, Velcro panels are added to allow for her ribcage to expand or for a quick outfit change. Micro straps of elasticized chiffon prevent a slit from becoming a sloppy situation mid squat. Shoes always heels, never platforms are ordered one size smaller (she is normally a 38) and refitted with metal shanks. Says Celine, “We have to make haute couture industrial.” And, more enigmatically: “The clothes follow me; I do not follow the clothes.” Which is to say: the haute couture, with all its fragility and handcraft, has to perform professionally for Ms. Dion. And privately as well. Years ago, Celine bought a classic little black dress from the Christian Dior atelier when the house was overseen by John Galliano. It is simple, falling to mid calf, and narrow as can be with just a hint of stretch. It requires a minimum of jewelry, a statement bracelet or perhaps one of the major diamond rings she designed with her late husband Rene Angelil: two pear cuts set in a wide pave band, or two hearts of diamond and emerald abstractly interlocking, on a cushion of yet more diamonds. This LBD forces you to walk one foot in front of the other. This is a dress Celine knows well and clearly loves, the simplest evocation of the private luxury of couture and the total antithesis of the red carpet hoopla that attends the union of fashion and celebrity. It is also the dress she wore to Rene’s funeral. 2017 22h25 PDTCe n’est pas la premire vido que Cline Dion tourne pour Vogue. Habille par Donatella Versace, elle a particip un court clip lors du Met Gala 2017 en mai dernier. Elle a aussi offert un concert priv lors de l’vnement bnfice pour le Metropolitan Museum of Art New York.
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timberland moccasin shoes dingy stretch of Niagara Street

timberland sandals women dingy stretch of Niagara Street

Certainly, the 1.3 mile stretch of Niagara Street parallel to the nearby Niagara Thruway and the Niagara River had looked dingy for decades, with shuttered manufacturing buildings and industrial blight.

But then work began to convert a building into apartments offering views of the Black Rock Canal, plus it offered first floor commercial space. That’s where Danilowicz finally found a spot for his restaurant, Roost. He’s on the ground floor of the Crescendo, which was once home to a box and carton manufacturer. Today, the Crescendo is a 41 unit building with one and two bedroom apartments with rents ranging from $1,390 to $2,150.

He opened the modern, high end restaurant last December and it does a brisk business.

“Everyone told me I was crazy to be on Niagara Street,” he said. “So far, it’s been great. I think in the next two years people are going to drive down Niagara Street and they are going to be looking around and saying, ‘OK, where am I?’ This is finally not going to be the industrial street it was for so many years. It is going to be much more of a residential neighborhood.”

The new Crescendo building on Niagara Street. (Derek Gee/Buffalo News)

That’s what makes the more than half dozen apartment projectsalong the dozen blocks of Niagara between Busti Avenue and Tonawanda Street a stretch known for the presence of Rich Products’ corporate headquarters so surprising.

Businesses that opened in recent years include Resurgence Brewery, Community Beer Works, BT Gallery, West Side Pet Clinic, Love in Motion Yoga, Sports City Pizza Pub, Bootleg Bucha, Tim Hortons, Cookie Patisserie Bakery and the volunteer run arts collaborative Sugar City. They joined Niagara Street mainstays Santasiero’s, Marco’s and Boomerang’s.

“We really thought it was the right time,” said Heather Hammer, pastry chef for Cookie, owned by Rich Products. “Niagara Street is totally having this change, and we thought why not do something for foot traffic?”

On Aug. 1 comes the opening of 1,000 student apartments at Forest Avenue and West Street, one block east of Niagara Street. And a couple of blocks away, on Tonawanda Street, developers are converting the former New York Capital Freight building into 37 apartments and retail space.

Rich Products employs 700 people on Niagara Street, working in finance, research and development, procurement and human resources.

“We’ve long felt the West Side of Buffalo is one of the best kept secrets across our city,” company spokesman Dwight Gram said. “It’s really been gratifying to see the rebirth taking place across the city, not just Niagara Street. As an anchor tenant and employer, we’re thrilled with the new development taking place all around our campus.

“There is a very exciting future for Niagara Street, and the best is yet to come,” Gram said.

The street’s resurgence will not be limited to changes to buildings. New lighting, sidewalk improvements, green medians, stormwater retention and curb extensions are also coming.

“I’m just astonished that things are moving so quickly,” said Barbara Rowe, president and co founder of Vision Niagara.

“It was so quiet here a year ago that I couldn’t even get internet service,” said Bernice Radle of Buffalove Development, whose office is a stone’s throw away from the Mentholatum Building at 1360 Niagara St., where upscale apartments are expected to start leasing in August.

“Now there’s a lot of different efforts going on up and down Niagara Street. It’s pretty unreal to see where it’s come.”

An $11 million investment in streetscape improvements a few years ago turned Ohio Street from an industrial stretch to an attractive roadway that now boasts two new apartment buildings and other improvements.

“Infrastructure is very important. Look at what they did with Ohio Street,” said William Paladino, chief executive officer of Ellicott Development, which owns seven buildings on or near Niagara Street and several parcels on Ohio Street. “I would hope the same type of thing will happen here, too.”

The changes will give Niagara Street a fresher and more attractive appearance. It is also intended to reduce the numbers of speeding cars on Niagara Street, seen as an impediment to making the street pedestrian and bike friendly, and to drawing retailers.

“Speed is a problem on Niagara Street a huge problem and there are a lot of kids crossing with bus stops nearby,” said Radle, who wants a traffic light put at Niagara and Lafayette streets.

Mike Finn, an engineer in the city’s public works department, said putting Niagara Street on a “road diet” should slow traffic. That was the case, he said, on a stretch of Delaware Avenue downtown a few years ago.

The river side of the Mentholatum building. (Mark Mulville/News file photo)

“This will give the sense the roadway is more narrow and not as wide as it appears now,” Finn said. “It will encourage people to drive more deliberatively, and to pay more attention.”
timberland moccasin shoes dingy stretch of Niagara Street

timberland waterproof ding look will make you reach for shades

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Apart from her brilliant performances in movies like Rangeela and Bhoot, Urmila Matondkar is known for her simple yet stunning style. The actress usually looks ethereal in ethnic outfits, and carries off the perfect athleisure ensembles.

Even her television appearances have been marked by the simple elegance that seems to be Urmila’s signature style. But the outfit the 43 year old was spotted in recently made our hearts skip a beat and our eyes water and not in a good way.

The Rangeela girl was dressed in a silver, sheath dress that can be best described as ill fitted. Loose around her bust, and tight around her waist and hips, Urmila’s dress failed to come close to her usual elegance.

In fact, the metallic sheen of the dress made it look quite gaudy. Add the loose,
timberland waterproof ding look will make you reach for shades
elbow length bell sleeves, and you have a complete fashion dud. Urmila paired this dress with platform Oxfords, which made no sense. Neither the colour, nor the star pattern on the shoes went with the dress at all.

Also Read: Mouni Roy’s cheap looking silver attire will make you uneasy

Urmila’s blue, chunky ring also failed to impress. However, the box clutch and wristwatch added a glimpse of the elegance Urmila is capable of. Add those pretty pink lips and kohl lined eyes, and you know there’s more to Urmila than just that tacky silver dress.

We wish she had made a different choice of dress with those stunning accessories. A little less bling and a little more of her simple elegance would have served Urmila much better.
timberland waterproof ding look will make you reach for shades

pink timberland boots Dimethyltryptamine DMT

timberland polo shirt Dimethyltryptamine DMT

DMT is the most freakin awesome drug known to mankindHave you ever wondered if there is a universe beyond ours? Have you ever wanted to meet extra terrestrial beings? If you’ve said yes to both of those and havn’t experience either of those, DMT is the drug for you. DMT is the most intense psychadellic as well as the most illegal drug in the world. Those are the two major points that can’t be stressed enough. Not only is the drug the most rare to acquire, but it is also the most common drug. Basically, everytime you go to sleep, a part of your brain produces this chemical and the product that we endure is our dreams. DMT is the drug which causes your dreams at night.

As for extraction methods there are quite a few ways. People have been known to extract DMT from human brains (rare), animal brains (uncommon), and surprisingly blades of grass from your lawn (common). The blade of grass extraction method brings me to my next thoughts however I’ll start by explaining how it’s extracted. First you go out and grab a bunch of blades of grass. Second, you must freeze them and then crush them until they are liquefied. After that you keep crushing the grass and keep freezing them over and over and over and over again all while simply changing the ph levels and keeping them at a ph level of 9. After a looooong process of treating and fermenting the grass, you are left with crystals that you are able to smoke.

All method process aside, what makes DMT quite possibly the most hypocritical drug in the world is the fact that it is of higher illegality than cocaine, crystal meth, amphetamines. you name it,
pink timberland boots Dimethyltryptamine DMT
DMT is more illegal. With DMT being THAT illegal, it is also thee most commonly found drug in the world being that it is grass. Well you get caught for owning or making DMT? Chances are slim but the risks are high. Is it worth it? Hell yes it is which bring me to my next point.

People who have used DMT have all reported being in different situations however the creepiest aspect of these reports is that most people report seeing the same entities and even environments as other people who have taken DMT. A wonderful doctor, Doctor Rick Strassman from Los Angeles (home of famous druggies such as Jim Morrison), has written many documents as well as a few books and has done many research studies by studying the behavior and reports made by his patients (all of whom I envy).

His patients have reported seeing entities such as mechanical dwarves, reptilian green creatures, and giant bug like monsters. Keep in mind, each of those entities have been reported multiple times by multiple people. The environments have been described differently from person to person however few have reports have been similar. Environments such as giant laboratories, vast fields, foreign planets, ect. have all been reported. The experiences have all been quite similar as well in the aspect that the majority of encounters have been positive encounters where the entities tell the DMT user to reach positive goals in their life. Something like that would change my life to be quite honest. And thee most commonly reported experience from every user is that they were not put into a state of mind, but that they were put into another dimension.

If travelling to another dimension and shootin the breeze with some aliens is what peaks your interest, then DMT is the way to go.
pink timberland boots Dimethyltryptamine DMT

timberland roll boots Dilemma of determinism

timberland safety shoes Dilemma of determinism

In philosophy the dilemma of determinism historically was posed as an outgrowth from a moral quandary, the quandary posed by a belief that ‘fate’ determines everything, leaving no room for humans to make decisions about their conduct, and if that is so, no room for them to be held responsible for their conduct. A modern version of the quandary does not rely upon ‘fate’ as determining events, but rather the ‘laws of nature’ in some form or another and, as before, the ‘laws of nature’ determine our actions and we have the moral quandary of assigning moral responsibility.

Sometimes the dilemma is cast in a somewhat different manner, suggesting that ‘fate’ or the ‘laws of nature’ are not the sole agency for change, but that as an alternative at least some events might simply be random. That does not settle the dilemma, as humans are not responsible for random events any more than those controlled by outside agency.[1] It does complicate the dilemma somewhat by suggesting a dichotomy of explanation, either ‘fate’ or ‘randomness’, that introduces the added issue of an alternative to ‘fate’. In ancient times, the ‘gods’ could intervene capriciously to interrupt ‘fate’; today the ‘laws of nature’ are seen as probabilistic, not certain. Perhaps a broader (and more humble) view of the matter is to quote Fischer:

“If we knew that determinism were true and we also knew both the natural laws and the complete description of the universe at the present (or at any point in the past), we could predict with certainty whether or not [a] house will be destroyed by an earthquake. But in fact we do not know the natural laws or whether they are deterministic; and we do not have available such a description. Thus we make predictions based on what we take to be possibilities, broadly construed.”[2]

John Martin Fischer: Dennett on the basic argument, p. 434

Today, the ‘laws of nature’ appear to determine the statistical probabilities for the occurrence of events, rather than providing certainty, but that leaves the dilemma for morality intact.[1]

There are additional aspects of the ‘dilemma of determinism’ related to the psychological and social consequences of a belief in the force of the dilemma, for example, the possible paralysis of all purposive thought.[3] In addition, there are theological aspects; as Saint Augustine noted: how can it be “that God knows all things beforehand and that, nevertheless, we do not sin by necessity.”[4]

Horns of a dilemma

The actual ‘dilemma of determinism’ arises from the conflict of two intuitions. On one hand is an intuition about the way nature works, an intuition of the implacable flow of the events of a universe independent of human values and human intervention, governed either by causation or caprice. And on the other, our intuition of possessing at least some degree of personal autonomy. This conflict between two intuitions is truly a dilemma, an unpleasant choice between conflicting intuitions.

However, a more bloodless and theoretical statement of the ‘dilemma’ is based upon the standard argument against free will. That argument can be phrased as a syllogism with three premises and a conclusion:[5]

If our actions, choices and decisions are caused, they are not free

If our actions,
timberland roll boots Dilemma of determinism
choices and decisions are not caused, then they still are not free

Our actions, choices and decisions are either caused or they are not caused

Either way, our actions, choices and decisions are not free

This syllogism then sets up a ‘dilemma’ for the select group of those who (i) want to believe in free will, and also (ii) accept the third premise of the syllogism. This group finds itself “in a spot of bother.

This presentation of the ‘dilemma’ intended as a formalization of our intuitions has occasioned endless dispute over terminology: what does ’cause’ mean, what constitutes a ‘choice’, and how do choice and decision relate to an ‘action’, and what does ‘free’ mean. This amusing diversion for philosophers, according to Strawson, misses the point: the dilemma “is not merely a matter of abstract, theoretical controversy. On the contrary, this is an issue . with relevance to our attitude to life.”[6]

The ‘horns of a dilemma’ formulation is used to frame Russell’s discussion of David Hume:[7][8]

“One horn of this dilemma is the argument that if an action was caused or necessitated, then it could not have been done freely and hence the agent is not responsible for it. The other horn is the argument that if the action was not caused, then it is inexplicable and random, and thus it cannot be attributed to the agent and hence, again, the agent cannot be responsible for it.”[9]

Paul Russell: Freedom and Moral Sentiment, p. 14

Fischer also uses the ‘horns of a dilemma’ description, calling the two horns the ‘deterministic’ horn and the ‘indeterministic’ horn. [10] (Fischer does not address free will, but moral responsibility, a more complex formulation.).

A general formulation of the syllogism that allows a separate discussion of the numerous issues that plague the standard argument is as follows:

The concept of determinism contradicts that of free will the deterministic horn,

The concept of indeterminism also contradicts free will the indeterministic horn,

and one claim of putative fact:

Some occurrences are governed by determinism, and all the rest by indeterminism a putative claim of fact,

which statements in combination lead to the conclusion:

In the universe as we know it, free will does not govern any occurrences the conclusion.

The premises are two statements relating definitions and an assertion of putative fact. (The putative claim of fact goes beyond any evidential assessment, which would lead to a more modest claim. Its basis is a speculation or intuition about ‘nature’.) This formulation avoids including in the premises specific formulations of ‘determinism’, ‘indeterminism’, ‘free will’ and what constitutes an ‘occurrence’. That way, these issues can be separated from the syllogism itself, and one can substitute for these terms whatever interpretation one has decided upon.

Fischer’s discussion invites revisiting the definitions of ‘free will’, ‘determinism’, ‘indeterminism’ and, possibly, limiting what kind of event constitutes an ‘occurrence’. Fischer goes on to suggest that the argument against allowance of agency underlying the two ‘horns’ has a similar structure regardless of which ‘horn’ is selected.[10].
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timberland boots brown leather Digitsole’s Smartshoe sneakers that tighten automatically unveiled at CES 2016

timberland shop uk Digitsole’s Smartshoe sneakers that tighten automatically unveiled at CES 2016

Digitsole has unveiled a futuristic looking pair of trainers (pictured) that automatically tighten and heat the feet at the Consumer Electronics Show (CES) in Las Vegas

The shoes were revealed at the Consumer Electronics Show (CES) in Las Vegas by makers Digitsole.

Sensors in the prototype trainer’s thick soles will count steps and the data will be used to display the distance a wearer has travelled as well as the calories they have burned, on the app.

They will even tell wearers when the soles have worn out and the trainers should be replaced.

For potential customers looking for a less attention grabbing design, the company has also designed the Harrison Warm Sneaker (illustrated above)

A less useful feature is a light on the front of the sports shoe, which is said to be purely decorative.

For potential customers looking for a less attention grabbing design, the company has also designed the Harrison Warm Sneaker.

The design, which looks like a normal tennis shoe, hides a warming system and tracing sensors.

There are also Scarlett Warm Pumps women’s court shoes which also boast hidden heating and sensors, as well as a light on one side.

Digitsole’s Smartshoe 01s are set to go on sale in the US and Europe in September for a hefty $450 (307).

Both the pumps and the tennis shoes are also expected to launch in Europe for $376 (256 or 350), the company told MailOnline.

Heated insoles controlled from your smartphone can keep toes toasty. Called the ‘Warm Series,’ the insoles (shown) also act like a pedometer to record a wearer’s distance travelled and the calories they burn

Users can control the insoles from an iPhone or Android app. This is possible using a Bluetooth connection.

The temperature of each insole can be adjusted separately up to a maximum of 45C (113F) by sliding a bar on the app.

The insoles are light, weighing just 3.5 ounces (100g) and are also thin measuring only 5 mm at the toe, and a maximum 13 mm at the heel where the battery is built in.

An intergrated thermostat controls the temperature, causing the insole to heat up once it drops below a chosen setting.

The product is made from ‘Neotech’, which is a specially designed lightweight material, layered with ‘Ortholite’ which has shock absorbing characteristics.

The battery lasts between eight hours, if used continuously, or several days of used sparingly.

The insoles are charged with a micro USB charger and are designed to fit most types of shoes, coming in sized EUR 34 37 (sizes 2 12 in the UK and 4.5 to 13 in the US).

They cost 130 ($198 or 199).

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timberland riding boots Digitising OOH will bring flexibility and interactivity to it

leather timberland boots Digitising OOH will bring flexibility and interactivity to it

In a conversation with afaqs!, Rickard, president, Posterscope Worldwide, talks about how outdoors have changed over the years, Posterscope’s journey in international markets and in India, and the future of OOH globally

In an industry where women aren’t seen in the top management too often, Annie Rickard leads from the front. On her second trip to Mumbai, the 56 year old bright and ambitious president of the UK based out of home (OOH) communications agency, Posterscope Worldwide, talks to afaqs! about Posterscope India’s swift progress in a short span of time. She keenly follows the outdoor market here and shares her thoughts and insights on the growth of the medium, new technologies, international markets and the future of OOH.

Rickard believes that technical innovation, offering advertisers interactivity and flexibility, combined with increased investment in the medium all underpinned by more accountability is a compelling offer to advertisers at a time when in most markets, more people are spending more time outside their homes.


Having worked in the OOH industry for more than 25 years, Rickard seems as excited and optimistic about the medium today as she was on the day she started. Rickard was in her late twenties when she helped Harrison Salinson start up Posterscope way back in 1982, along with three other co founders, she being the youngest of them all.

After all the other founders sold their stakes to move on, she stayed on with the company and in 1995, she became chief executive officer of Posterscope UK. Since 2001, she has led the development of the global network which is now Posterscope Worldwide, with a team of more than 600 people in 41 offices around the world. Posterscope UK now has billings of more than US $ 630 million.

Excerpts from the conversation with Annie Rickard:

Going back, tell us how Posterscope happened?

Prior to Posterscope, I was working with an agency called Collet Dickenson Pearce (CDP). It had been putting advertising on outdoors that had never been on before. The medium was dominated by cigarettes and beer. About 60 per cent of the business came from these two categories and they were booked long term so one could never get the best sites.

CDP was doing some amazing work on cars, food and other categories but these were on less popular sites, yet everybody was talking about these. At that time, buying the medium was still quite disorganised. So, there was CDP creating these amazing ads, and yet all the ad spaces were taken up, and so they decided to start an outdoor company. I just happened to be there and that’s when I worked with them on this venture. That company went on to become Portland.

Going further, I thought the only way I was going to be taken seriously was if I quit. Otherwise, people see you as the junior who worked her way through. I got more experience in the business and then one day, we set up our own company what is now known as Posterscope. The idea of running my own business really appealed to me. We still feel as driven and as passionate about the business as the day we started. The organisation has a very distinct culture.

How’s the short journey been for Posterscope in India? Why did the previous association with Percept not work?

With Percept, the relationship was led by Aegis Media. What Percept wanted was our expertise in the OOH business. I think they had a lot of clients which wanted the sort of accountability that we offer now. So they were very keen to have Posterscope. The agreement was made to set up an outdoor business. What happened with Percept was that there was a lot of early hype and not enough investment by either partner.

So for us it was better to cut our losses and start again on our own venture 100 per cent owned with the right team. So a divorce between Aegis and Percept was agreed upon. We felt that we would disassociate ourselves, since Posterscope is slightly independent. We believe in a long term approach and even if it takes slightly long to do something,
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we won’t talk about it till we have something to show for it.

Posterscope India has made an excellent start now. In its six months here, it is now working with a team of 45 people in 16 cities and plans to expand to about 100 people in 30 cities by the end of 2009. We are working with more than 30 clients already. I think we’ve made a very good start in our six months here. We’re providing some accountability with our mapping and monitoring tools.

We are currently debating on what would be the best areas for investment. We’re definitely investing in more training. Some of our PRISM suite tools have been customised for India and a couple have even originated here, which I’m going to take and use in other international markets one being the PRISM Monitor. This tool is great for markets with problems similar to India and China that have a lot of scattered outdoor media. Clients need to see posters going up and being monitored.

Posterscope India has contributed a lot. I don’t think we’ve seen this much contribution this soon from anywhere else, except France. Well done Posterscope India it is international already.

You’ve spent more than 25 years in this business, seeing it grow and evolve. What has changed in outdoor over the years?

What is interesting about the business is that it keeps changing every few years. The medium is changing but for us, the network is also changing, with new markets opening up and new opportunities being spotted. When we started, the medium was kind of on the edge of it it wasn’t very professional. There were old fashioned billboard operators.

The job was to bring some accountability into it, with us telling clients ‘how do you know you’re getting what you paid for?’. Now this is a given. We’re going to the next level, which is the return on investment area. We’ve got to first base; we’re making it more professional, pulling it together and making sure the client feels confident he is getting what he’s paid for.

Outdoor is becoming something quite different in the new digital world. It can be interactive, it can be flexible in terms of different messages at different times of the day, and with the mobile, it can connect someone straight to the web, take a picture of a poster site and so on.

All research around the world says that when people get a class device like an iPhone, they are more than 50 times more likely to search the Internet using their phone rather than their PC. People are spending more time out of home and this is a growing trend in India as well. So at shopping malls and multiplexes, you’ve got this handset that can connect you to the web regarding an outdoor ad you saw. Thus, outdoor can become this catalyst of sorts for that connection.

This trend has already started in Japan and China because they’ve got a lot more technology built into their handsets. They use it to buy tickets, to buy a McDonald’s burger everything. They’re just that further along. It will happen here. It’s a global world you can’t stop trends from happening and so, while we took 25 years to go from paper and paste to a screen, you’ve got both here at the moment. It’ll just leapfrog over a lot of the learning and may take about five years instead of 25 years, just like it happened with cable and the Internet.

We’ll still have some of the traditional stuff, I think, but at the same time, all these changes will happen as well. I’d like to think that OOH can remind, build brands, impact, make brands famous and broadcast but at the same time, we also have the opportunity for connectivity and engagement. It can be the old and the new, all at the same time. How different is this scenario compared to international markets?

Many international markets are comparatively well regulated. It would be good to have a bit more collaboration from all sides here too, so that the opportunity will be to develop something quite stunning in terms of technology, architecture and design. The trend is seen in many markets, especially by JCDecaux, where they’ve used famous architects to design bus shelters that are distinctive to the city. The design in one city will be quite different from another. They’ve also used popular architect and designer Norman Foster to design one big site which is a landmark in London and really quite beautiful. I think the real trick is to encourage collaboration between all parties so that you can really get the best out for the medium and for the city as well, rather than just have everybody working in isolation, which doesn’t make sense anymore.

How has the recession affected Posterscope and OOH as a whole?

In a lot of markets, outdoor is growing well and second only to the Internet. However,
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this growth has slowed down quite drastically in some markets and some markets have seen no growth even this year, but we’re not going backwards anywhere.

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Today, brand mascots have stiff competition from social influencers on Snapchat, Facebook, Twitter and Instagram.

Back in the day, brands had lovable mascots human, animal or cartoon, to boost recall value. At a time when marketing foods in India was a serious business and wit was not part of a brand’s arsenal, the Amul girl began her journey as an insightful, progressive commentator on current affairs. She has stood the test of time and continues to give us an interesting and humorous perspective on the way we look at the world around us, even today.

However, mascots began to lose their shine. They were no longer considered necessary for a brand to stand out from its competitors. In the pre digital era, there were limited distribution channels print, radio, TV and less opportunity for consumers to influence brandspeak. Today, teenagers and young adults are watching 2.5 times more online video than television. The mobile phone’s display has become the real battlefield; engagement is the new mantra. This spells big changes for the way a brand needs to communicate. In today’s digital universe of likes, comments, shares, and follows, mascots have risen like the proverbial phoenix from the ashes.

Brand mascots vs social influencers

Mascots have stiff competition from social influencers on Snapchat, Facebook, Twitter and Instagram. Brands are progressively developing a closer relationship with consumers via social influencers because they are real people and can create content for brands that would otherwise cost a lot of money. But in many ways, this strategy also signifies a lack of control that comes with user generated content. While some brands are doing well with social influencers, who become advocates for the brand, there are experts who think most are simply collecting a paycheck to post something on social media. “The consumer isn’t a moron; she’s your wife”, as Ogilvy had famously said.

This could be the reason why mascots are regaining relevance. They allow greater flexibility in terms of brand application while simultaneously retaining control over brandspeak. After all, fictional characters can be more loyal in the long run, while social influencers may interpret the brand each in their own way. Many mascots have moved from the TV screen to become social media stars themselves.

Three ways in which brands should use mascots in the digital space

Evolve: A mascot can remain relevant only if it evolves with the times. For example, the King from Burger King,
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that has become more edgy.

Build long term relationships with consumers by helping them participate in brand conversations: Traditionally, brands have used mascots to connect with consumers. These days, when trends and preferences change in the blink of an eye, a mascot can provide a certain steadiness by engaging the consumer in an on going digital conversation. Nowadays consumers can actually play a part in the brand’s own story through the mascot.

Listen: Mascots are great devices to listen to what consumers have to say. Online dialogues between consumers and mascots can be a treasure trove for mining audience insights.

Old mascots flourishing in digital times

Some classic mascots have found a new lease on life digitally, commanding huge followings amongst newer audiences on social media. Combined, the M characters have amassed over 10 million fans on Facebook; Captain Morgan has become a top engager on Facebook with his drink recipes and partying tips; and the Jolly Green Giant is tweeting about the benefits of frozen vegetables and retweeting photos of customers using the products.

Mr. Clean’s Facebook page boasts over 900,000 likes while over 15,000 people follow him on Twitter. His YouTube videos have got as many as three million views, while some Facebook posts have attracted over 16,000 likes. These are impressive figures for a mascot created in 1957. They prove Mr. Clean has gotten better with age, posting and tweeting fun photos of himself at the Oscars and the Olympics.

Major corporations need to stay abreast or even ahead of today’s fast paced trends. McDonald’s 2014 makeover of Ronald McDonald, the face of the company since 1963, has been a masterstroke. He took social media by storm in his new clothes created by Ann Hould Ward, an accomplished theatrical designer with a Tony Award for ‘Beauty and the Beast’. Other than his iconic giant red shoes his wardrobe has moved from classic clown to a more sophisticated version. But this was more than just a wardrobe change. The famous red haired clown is busy delivering the brand’s vision “Fun makes great things happen.” His huge following on various digital platforms indicates he is engaging audiences to explore simple pleasures that can lead to acts of goodness. Here, brand promise delivered through a mascot, is going beyond burgers and french fries to make consumers feel better.

Episodes not ads: The Network Strategy

US insurance provider, Progressive, uses a Network Strategy for digital marketing of its mascot Flo. They treat their ads more like episodes. Like a hit TV drama, the brand has introduced foils, a supporting cast, integrated set changes and even spin offs like the ‘Dress Like Flo’ Halloween contest around the mascot’s narrative. Audience research shows Flo is more likable and relatable now than ever before. Switching to a Network Strategy has encouraged people to share branded content making Flo relevant, even after over 120 episodes.

These above examples from the US show brand mascots can be effective tools for social media engagement. Consumers prefer to interact on social media with a cute, entertaining character rather than a nameless, faceless PR person or corporate executive. Brand mascots are also successful digitally because they make for a softer sell. India has fewer mascots compared to the global space and marketers have not really begun reincarnating them for the digital realm.

A few months ago, I had a blazing row on social media with a consumer durables giant. They were unresponsive. I was impatient. Had they had a mascot, it perhaps, could have been a gentler conversation, leading to a satisfactory resolution. JustSaying!
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